2025 New Western Interactive Digital Entertainment Exhibition (NWJ) and Central Western Animation Culture Tour Chongqin
International IP and top-class guests draw a new picture of diversified consumption
国际IP与顶流嘉宾共绘多元消费新图景
The 2025 New Western Interactive Digital Entertainment Exhibition (NWJ) and Midwest Animation Culture Tour - Chongqing Station, jointly sponsored by Chongqing NWJ and China Midwest Animation Culture Tour Exhibition, will be held in Chongqing Nanping International Convention and Exhibition Center from April 4th to 5th. This tour brings together top IPs at home and abroad, such as "Black Myth: Wukong", "Five elements of Fog Mountain", "Hearthstone", "Douluo mainland", "Breaking the Sky", and specially invited millions of fan-level guests and Japanese bands to help them, aiming to stimulate the vitality of young groups and help the diversified development of Chongqing's.
由重庆NWJ和中国中西部动漫文化巡展联合主办的“2025新西部互动数字娱乐展(NWJ)暨中西部动漫文化巡展-重庆站”将于4月4日-5日在重庆南坪国际会展中心盛大举行。本次巡展汇聚《黑神话:悟空》《雾山五行》《炉石传说》《斗罗大陆》《斗破苍穹》等国内外顶尖IP,特邀百万粉丝级嘉宾及日本乐队助阵,旨在通过文化展示与消费联动,激发年轻群体活力,助力重庆文旅经济多元化发展。
The global IP matrix is unveiled, and Chinese comics blend with internationalization
全球IP矩阵亮相,国漫与国际化交融
For the first time, the touring exhibition linked the head IP in the animation game field at home and abroad to create a display platform for the whole industrial chain. The domestic 3A game benchmark "Black Myth: Wukong" will make its debut in the southwest with a limited surrounding area; the original painting exhibition of the ink martial arts animation "Five Elements of Fog Mountain" will be present in person to open the immersive "Five Elements Fantasyland" interactive experience area. Hearthstone, a subsidiary of Blizzard Entertainment, shows the upsurge of players competing on the same stage around the world. In addition, the two national IPs of "Douluo Continent" and "Dou Break the Sky" will jointly present the "Double Universe" theme exhibition area to restore classic famous scenes and attract fans to punch in.
巡展首次联动国内外动漫游戏领域头部IP,打造全产业链展示平台。国产3A游戏标杆《黑神话:悟空》将携限定周边首秀西南;水墨武侠动画《雾山五行》原画展亲临现场,开放沉浸式“五行幻境”互动体验区。暴雪娱乐旗下《炉石传说》展现全球玩家同台竞技的热潮。此外,《斗罗大陆》《斗破苍穹》两大国民级IP将联合呈现“双斗宇宙”主题展区,还原经典名场面,吸引粉丝打卡。
Millions of fan guests detonated the scene, cross-border interaction activated consumption potential
百万粉丝嘉宾引爆现场,跨界互动激活消费潜力
The event invites popular guests at home and abroad to help: the well-known Coser "Fishy Cat Can" with more than 8 million fans on the whole network will interpret the classic shape of well-known IP characters; the talent "Teacher Yu who loves to take photos" will hold a theme meeting; Chen Zhongxiang, a well-known photographer, shares photography knowledge. The guests will not only interact with fans at close range on the scene, but also bring wonderful performances and sharing meetings to add more highlights to the event. The Japanese band "Black Violet" will also perform an animation-themed concert, integrating rock and two-dimensional culture to create an audio-visual feast. The exhibition launched the "Animation Consumption Carnival" at the same time. More than 30 exhibitors brought more than 1,000 products such as limited hand-helds, national fashion clothing, co-branded blind boxes, etc., driving the growth of surrounding catering, accommodation, transportation and other consumption.
活动力邀国内外高人气嘉宾助阵:全网粉丝超800万的知名Coser“腥味猫罐”将演绎知名IP角色经典造型;达人“爱拍照的玉老师”开设主题见面会;知名摄影陈忠祥分享摄影知识,嘉宾们不仅将在现场与粉丝近距离互动,还将带来精彩的表演和分享会,为活动增添更多亮点。日本乐队“黑色紫罗兰”更将献演动漫主题音乐会,融合摇滚与二次元文化,打造视听盛宴。展会同步推出“动漫消费嘉年华”,超30家展商带来限量手办、国潮服饰、联名盲盒等千余款商品,带动周边餐饮、住宿、交通等消费增长。
Promote production by exhibition and build a new ecology of cultural tourism economy
以展促产,构建文旅经济新生态
The special tour exhibition focuses on "IP global operation" and "digital technology empowers content creation", incubates the concept of "AI exhibition", and attracts industry leaders and university representatives to participate in the "exhibition exhibition" applet experience. The Organizing Committee of the New West Interactive Digital Entertainment Exhibition (NWJ) and the Central and Western Animation Culture Tour Exhibition said: "Through the 'culture + technology + consumption' mode, this exhibition not only builds an exchange platform for two-dimensional enthusiasts, but also promotes the deep integration of the animation industry with tourism, education, science and technology and other fields. It is expected to attract more than 50,000 viewers and inject young momentum into the urban economy."
巡展特设聚焦“IP全球化运营”“数字技术赋能内容创作”,孵化“AI逛展”概念,吸引行业领袖、高校代表共同参与到“逛展展”小程序体验中。新西部互动数字娱乐展(NWJ)暨中西部动漫文化巡展组委会表示:“本次展会通过‘文化+科技+消费’模式,不仅为二次元爱好者搭建交流平台,更推动动漫产业与旅游、教育、科技等领域的深度融合,预计吸引观众超5万人次,为城市经济注入年轻化动能。”
Driven by young power, two-dimensional culture empowers urban vitality
年轻力量驱动,二次元文化赋能城市活力
According to the data, the number of two-dimensional users in China has exceeded 500 million, of which Generation Z accounts for more than 80%. The touring exhibition accurately focuses on the needs of young groups, setting up sections such as "National Fashion Creative Market", "Stage Challenge" and "COSPLAY Free Travel", attracting tens of thousands of enthusiasts to participate. A college student said, "The exhibition not only allows us to see the rise of Chinese comics, but also shows the innovative expression of traditional culture through cross-border cooperation."
数据显示,中国二次元用户规模已突破5亿,其中“Z世代”占比超80%。巡展精准聚焦年轻群体需求,设置“国潮创意市集”“舞台挑战赛”及“COSPLAY自由行”等板块,吸引数万名爱好者参与。一名大学生表示:“展会不仅让我们看到国漫的崛起,更通过跨界合作展现了传统文化的创新表达。”
